Logo
Subscribe
Log In
Search

You’ve outgrown your positioning. Now what?

I worked with unicorns overcome that messy middle. Now I’m sharing everything I know.

3 minutes. Every Wednesday.

Featured

I built something for you.

Jan 27, 2026

•

3 min read

I built something for you.

It's a GPT I'm calling the Positioning Red Flag Scanner.

I fell into my own trap this year

Dec 30, 2025

•

4 min read

I fell into my own trap this year

Even strategists fall for it

The real reason you're flatlined at €3M ARR

Nov 25, 2025

•

8 min read

The real reason you're flatlined at €3M ARR

(Hint: It's not your product, your team, or your pricing)

Latest Posts

your pricing page is talking to 3 people. none of them feel seen

Apr 1, 2026

•

7 min read

your pricing page is talking to 3 people. none of them feel seen

The $47 buyer and the $4,999 buyer can't share a front door.

Walls.io is doing $10M ARR. Their homepage is costing them the next $10M.

Mar 25, 2026

•

9 min read

Walls.io is doing $10M ARR. Their homepage is costing them the next $10M.

the churn problem everyone got wrong.

chatbase is making $8M a year (and leaving $22M on the table)

Mar 18, 2026

•

7 min read

chatbase is making $8M a year (and leaving $22M on the table)

three logos that say it all.

Load more